SearchDay: In Tough Economic Times, Whither Search?

Today's Columns: » In Tough Economic Times, Whither Search?  » The Geometry of SEM -- What's your Angle?  » Tin Foil Hat? I Have Mine On  About | Blog | Forums | Experts | Search 101 | Ratings & Stats | View Online SearchDay �October 1, 2008

Top Jobs More Jobs Today's Top Story: Kevin Ryan In Tough Economic Times, Whither Search?  SEARCHING FOR MEANING The news about our world's economic conditions aren't just bad, they're insane. What will happen to advertising and marketing dollars as a result? Is search insulated from our economic meltdown? The short answer: not by a long shot. The long answer is a bit more complicated. » Full story » Print version Search Engine Watch Experts Columns Carrie Hill The Geometry of SEM -- What's your Angle?  LITTLE BIZ When you're competing with hundreds of other Web sites for the attention of just one user, how can you ensure your site stands out? If you look at what you offer, what you make the most money on, and what people are asking for, you can build your Web site to serve the most profitable aspect of that need. An angle for your Web site and search marketing can mean all the difference between a successful Web site venture and a failure. » Full story » Print version Mark Jackson Tin Foil Hat? I Have Mine On  AU NATURAL Google's intentions are good, but we must also remember that they aren't in the business of helping your Web site rank highly in Google. So when Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive? » Full story » Print version News from the Search Engine Watch Blog Microsoft Launches SearchPerks; Like Credit Card Rewards, Except for Search Posted by Nathania Johnson  Oct 1, 2008 Microsoft is today launching a new incentive program for Live Search. The program is called SearchPerks, and it works very much like a credit card reward program. Every time you search, you earn tickets. You can earn up to 25 tickets a day. Tickets can later be redeemed for all sorts ... » Continue reading YouTube Insight Now Shows Which Part of Videos are Hottest Posted by Nathania Johnson  Oct 1, 2008 YouTube has introduced a new feature to its Insight analytics. The feature is called Hot Spots (not to be confused with Live Search's "hotspots") and it shows which part of a YouTube video are the most engaging. YouTube says that the information can help users edit or annotate their videos in ... » Continue reading Gas Shortages Lead to Increased Web and Audio Conferencing Posted by Nathania Johnson  Oct 1, 2008 Since Hurricanes Gustav and especially Ike, a slowdown in Gulf Coast refineries have created gas shortages in the southeast. The gas station near my house runs out every other day, it seems. But in tough times come rare opportunities. Web and audio conferencing companies are being looked to for increased communications ... » Continue reading Google Translate Adds 11 Languages Posted by Nathania Johnson  Sep 30, 2008 Google has added 11 languages to its Translate product. They are: CatalanFilipinoHebrewIndonesianLatvianLithuanianSerbianSlovakSlovenianUkrainianVietnamese The total number of languages is now 34 and the total number of language pair combinations nearly doubled from 506 to 1122. Recently, Google added human translators as well. » Continue reading Search Engine Watch Forum Discussions Try Google's oldest index again!  Oct 1, 2008 In honor of Google's 10th birthday, they've brought back their oldest index from Jan 2001. Try it again here: http://www.google.com/search2001/search?q=search+engine+watch&btnG=Search » Join the discussion Question about trademark keywords?  Sep 29, 2008 Good morning All, Have a question it pertains to trademarks, my brother owns a bike shop and is looking to do some SEM marketing w/a local firm in Atlanta, we were told he needs to sign a keyword release form to use the terms related to Honda, Suzuki, etc. I am ... » Join the discussion Tracking conversions with AdWords: how does it count the conversion?  Sep 25, 2008 Hi all, I'm looking for the answer on conversion tracking with the AdWords tool: What happens in following case: I search for "digital camera", click on an ad, go to the website of brand A, but don't convert. 2 days later, I search for "brand A", click on an ad, and convert. Will Google AdWords ... » Join the discussion

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